STRATEGY · SYSTEMS · GROWTH
Marketing Strategy That Moves Businesses Forward.
Stonewall Advertising partners with growing businesses, franchise organizations, and emerging brands to build scalable marketing systems that drive measurable growth. From paid media and SEO to websites, analytics, AI integration, and operational strategy, we help businesses make smarter marketing decisions with confidence.
10+ Years Experience
Multi-Million Dollar Advertising Budgets Managed
Franchise & Multi-Location Expertise
A strategic partner for the marketing decisions that shape what’s next.
I'm Janae Ver Helst, founder of Stonewall Advertising. With more than 10 years of experience in digital marketing and an Executive MBA in Strategic Leadership, I help businesses grow through smarter strategy, stronger systems, and marketing that delivers measurable results.
From performance marketing and SEO to website strategy, analytics, AI integration, and operational improvements, I partner with organizations to solve complex challenges, uncover new opportunities, and build sustainable growth. Whether you need a strategic advisor, hands-on execution, or an extension of your team, my goal is simple: help you make confident marketing decisions that move your business forward.
CAPABILITIES
Strategy where it counts. Systems where it matters.
Growth Marketing Strategy
Comprehensive direction aligned to goals, acquisition opportunities, and long-term scalability.
Business goals · Growth planning · Customer acquisition
Performance Marketing
Paid media programs engineered for learning, lead quality, and conversion.
Google · Meta · TikTok · YouTube · Planning · Testing
SEO & Organic Growth
Technical and local search systems that make your brand easier to discover and trust.
Technical SEO · Local SEO · Audits · Content planning · AI search
Analytics & Reporting
Decision-ready reporting that connects performance to the metrics that matter.
GA4 · Looker Studio · Attribution · KPI development · Executive reporting
AI & Marketing Operations
AI-enabled workflows and senior-level coaching that build resilient internal capability.
Automation · Playbooks · Training · Vendor oversight · Team development
Experience across complex, growing organizations.
Franchise Organizations · Health & Wellness · Beauty · Medical & Aesthetics · Retail · Professional Services · Local Businesses · Growing Multi-Location Brands
How We Work
02
Strategize
Develop practical, measurable marketing plans.
03
Execute
Support implementation across channels, technology, and operations.
04
Optimize
Continuously analyze, refine, and improve performance.
01
Discover
Understand business goals, challenges, and opportunities.
Let’s Build Something That Grows.
Whether you need someone to audit your marketing, build a website, optimize campaigns, coach your team, or simply help you figure out what comes next, I'm here for it.
Tell me what you're working on, and let's see where the conversation takes us.